Today we are going discuss the importance of the logo in your overall marketing and branding strategy. The first element that a potential client sees when opening up your website in their web browser. In these milliseconds the visitor is evaluating many elements to form an impression if they “do” or “do not” want to do business with you.

With this little margin for error you are doing yourself a dis-service if you do not have a professional logo appearance. If you do have a well designed and impacting logo you will find customers will take you and your business more seriously. Here a a quote from the iconic designer Paul Rand on logo design:

Paul Rand Quote:

“Providing, meaning to a mass of unrelated needs, ideas, words and pictures - it is the designer’s job to select and fit this material together and make it interesting. ”

I believe Paul really hit it on the head with his quote, he really shows us that the logo is what is used to pull all of the different goals of a piece of design together to give it a sense of form. If someone looks at your logo and they believe it looks amateur or novice what do you think they will infer from this on your company? That first impression is just too important to leave to chance.

Here are a few helpful tips for preparing to get a logo designed:

1. Have the name for the company chosen (secure the domain)

2. Gather a list of your favorite colors

3. Gather a list of symbols that would rightfully represent your business and service

4. Write a short summary of your business function to help the designer understand your business

5. Hand drawn sketches are great (even if they are scribble scratch too you)