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Archive for April, 2008

Graphic Design & Branding

April 22nd, 2008

A clean and concise website says something about the way you do things. It says something about you.

If you have a online presence for your business or an extension such as a blog or an e-commerce site, the design of your site a reflection of your brand. A clean and concise web site says something about the way you do business and handle your customers.

As with earlier communication innovations such as paper, the printing press, radio or television, the internet allows us better access to the public square that was previously possible. However, the ease by which people can publish on the web has also caused clutter. Publishing a clean and concise website will help you stand out from the clutter. Putting your brand on this type of design and direction also says something about your company.

A web designer ties together the diverse elements of a web site into cohesive whole. Good site design should have a well thought out plan for current content and for future content. In other words, a sites design should follow its function. We focus on creating sites that are well organized and a joy to use.

Web Development

April 22nd, 2008

Professional Web Development is what separates a Website from Web Business

We combine core search engine optimization enhancements and highly usable design to create efficient and effective websites.

Infoscour specializes in website content management systems (CMS) and e-commerce solutions. We utilize web technologies such as CSS, PHP, AJAX, Linux, Joomla, WordPress and OS Commerce to reduce development cycles and licensing costs.

Our development strategy is simple. Ask the right questions at the right time and that time is at the beginning of a website development project. This saves on development time by not letting major changes enter into the project during the most costly part of the process, the programming. It also makes sure your input is involved so the finished product is the same as the goals set in the beginning.

Open source technology gives us the ability to integrate cutting edge features and technology to improve the users experience on websites we develop.

When approaching website development you also need to into account what platform you host your website on and specific improvements you will need installed to optimize the performance and response time of your website.

Search Engine Marketing

April 22nd, 2008

Our goal is to increase the rank of your site.

Search Engine Marketing (SEM) is the process of using WC3 compliant code, Search Engine Optimization (SEO) and Pay Per Click Advertising (PPC) to increase your websites page rank

Since 2003, Google and Yahoo’s search crawler technologies and “best practice” policies have eliminated brute force methods such as key word spamming and other hacks to achieve page rank.

Search engines are now the primary method people use to find information online. Eighty percent of all web surfers find what they are looking for in the first ten search results. Today you need a solid strategy to rank your site. We combine efficient search engine optimization methods with more traditional online marketing to give your business a viable optimization strategy.

Contact Infoscour today for an analysis of your website.


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